7 Tips To Increase Organic Reach On Facebook
So you post a great picture with quality context on your Facebook business page and you get crickets…
What’s up with that? Well, social media is definitely a pay-to-play game now. You need to equip yourself with quality content and a marketing budget. It doesn’t need to be huge to begin. Here are some ideas to help jumpstart your Facebook page’s organic reach!
#1 The Fill-In-The-Blank Post
If you could one of our (product/service) for FREE for 1 year, what would it be?
What is your Favorite ______ that we sell/serve?
I look forward to _________ all year long!
Here is an example of a question that could easily be made into a fill-in-the-blank question from Target:
What is your biggest fear about going to the dentist?
A. Costs B. The Drill Noise C. It’s been a long time since my last visit D. Pain
How many cars do you have?
A. 1 B. 2 C. 3 D. 4+
The folks at Inbound Zombie had many responses to this question they posted:
Check our Kim Garst’s post on Social Boom with Kim Garst:
It is important that you find quotes that relate to you business for them to be effective!
#4 Pictures from your location
Customers; what better than tagging the customer and having them like the post.
Clearance Items or Specials or Events
This image is from a conference with Kim Garst on our page:
#5 Light Hearted or Funny Content
You being silly
Dress up your (Car, Shop, Computer)
Make them laugh and smile. People appreciate it.
No meme haters… They still can be effective if not overused. See this example from Tire Tracks USA:
#6 Repost Evergreen Content
Look in your insights to find highly engaging posts to repost.
#7 Curate Other People’s Content
A restaurant can share their beverage company’s links
A tire shop can share content from Michelin or Bridgestone
Here is a great example from Post Planner:
Share information about things that are relevant to your fans.
Let us know of any other examples you may have of ways to increase your Facebook Business Page’s organic reach without breaking the bank!